Privacy Policy

At RebootUp Pte Ltd, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us through any digital channel.

1. Information We Collect

Personal Data

When you interact with us — whether through our website contact form, email correspondence, or engagement calls — we may collect personal information including:

• Full name and professional title
• Work email address
• Organisation name
• Phone number (if voluntarily provided)
• Any other information you choose to share in your communications with us

Technical Data

We may automatically collect technical information to improve your experience, including:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Device type and operating system
• Referring website or source

Usage Data

We collect information about how you interact with our website, including pages visited, time spent on each page, navigation paths, and interactions with content. This data helps us improve our website and tailor our services to better meet your needs.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To provide, operate, and maintain our advisory and consulting services
• Communication: To respond to your inquiries, send relevant updates, and share thought leadership content you have opted in to receive
• Improvement: To analyse website usage patterns and improve our digital experience, services, and content
• Legal compliance: To comply with applicable laws, regulations, and legal obligations
• Legitimate interests: To protect our rights, prevent fraud, and ensure the security of our systems

3. Legal Basis for Processing

We process your personal data on the following legal bases under the Singapore Personal Data Protection Act (PDPA) and, where applicable, the EU General Data Protection Regulation (GDPR):

• Consent: Where you have provided explicit consent for us to process your data (e.g., submitting a contact form)
• Contractual necessity: Where processing is necessary for the performance of a contract or to take pre-contractual steps at your request
• Legitimate interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights
• Legal obligation: Where processing is required to comply with a legal obligation

4. Disclosure of Your Information

We do not sell, rent, or trade your personal data to third parties. We may share your information in the following limited circumstances:

• Trusted service providers: Third-party vendors who assist us in operating our business (e.g., hosting, analytics, email delivery), subject to confidentiality agreements and data processing terms
• Legal requirements: Where required by law, regulation, legal process, or governmental request
• Protection of rights: Where necessary to protect the rights, property, or safety of RebootUp, our clients, or the public
• Business transfers: In connection with a merger, acquisition, or sale of assets, in which case your data would remain subject to this Privacy Policy

5. International Data Transfers

RebootUp operates across Asia-Pacific, Middle East, and Europe. Your personal data may be transferred to and processed in jurisdictions outside of your home country, including Singapore, the United Arab Emirates, and France. Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent measures, to protect your data in accordance with applicable data protection laws.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls, regular security assessments, and secure data storage practices. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. When your data is no longer needed, we securely delete or anonymise it.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of any inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal or contractual restrictions
• Portability: Request transfer of your data to another service provider in a structured, machine-readable format
• Restriction: Request restriction of processing of your personal data in certain circumstances
• Objection: Object to processing of your personal data based on legitimate interests
• Withdrawal of consent: Withdraw your consent at any time where processing is based on consent

To exercise any of these rights, please contact us at contact@rebootup.com. We will respond to your request within 30 days.

9. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic. These may include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors interact with our website
• Preference cookies: Remember your settings and preferences

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

10. Third-Party Links

Our website may contain links to third-party websites, including our publications on KoncentriK, podcast platforms, and partner websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We encourage you to review this page periodically. Material changes will be communicated through our website. Continued use of our website and services after changes indicates your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: